If you’re like most Americans, your grocery cart contains a number of private label food items. Many private label products are indistinguishable from name brands in packaging and are similar or superior in taste and quality, but considerably more affordable.
A recent survey by Market Force of more than 6,000 consumers shows that 98% purchase private label food items or cleaning products at least some of the time. Private label foods have been increasing in popularity for years, and consumers have remained budget-conscious even as the economy has seen considerable improvement.
Some consumers even prefer private label products: 14% of those surveyed by Market Force reported that they always purchase a private label brand if available. Dairy is one of the most popular categories of private label foods, and snacks are also big sellers.
Along with lower-cost, private label foods, consumers are also increasingly using their dollars to support companies with a social or environmental purpose. Forbes’ recent article, titled Why Purpose, Not Cash, Is King In The Food Industry, suggests that millennials, who will make up three-quarters of the workforce by 2025, are leading this trend.
The Certified B Corp designation is growing in popularity, with more than 150 food and beverage companies certified and displaying the associated logo on their packaging. Designations like Fair Trade and USDA Organic also remain influential and attractive to consumers, and many companies contribute to charitable organizations, whether through a percentage of sales or a “buy one, give one” model.
Purpose isn’t just an afterthought or an added bonus for consumers – it directly impacts their buying choices. A recent survey from Good.Must.Grow found that 30% of consumers planned to increase purchases from socially responsible companies this year. It also discovered that 1 in 5 people prefer to give back by purchasing socially responsible products, rather than taking part in charitable giving.
For owners, retailers and distributors searching for a private label provider with a purpose, you’ve come to the right place. Every product offering in our Juniper Naturals line can be produced as a private label. Plus, we’re an Oregon benefit company and Certified B Corp with a mission of changing the landscape of employment for people with disabilities; your business helps us provide hundreds of jobs to people with disabilities and other barriers to employment in our community.
We help you deliver exactly what your customers are looking for: delicious, high-quality and affordable private label foods with a strong social purpose.