Why Food Packaging Certifications Matter

As you walk the grocery store aisles, do you drop products from the shelf into your cart without a second glance, or do you stop and read the product’s label? Do you look at factors like whether it is organic, if it contains artificial ingredients or where it’s produced? Many Americans do, and are more involved and concerned about food certifications and safety than ever before.

The Rise of Private Labeling (and What It Means for Your Brand)

Once upon a time, consumers knew whether or not they were purchasing a ‘generic’ brand, and its display was often markedly different from the popular brands it appeared alongside on the shelf. Today, however, entire stores of ‘private labels’ (like Trader Joe’s) abound, and companies are increasingly moving towards offering their own label right next to national brands — and ensuring that it actively competes with them.